Heart of London Business Alliance comprises three Business Improvement Districts in the West End. Funded by businesses which operate in the area, over the last five years it has done much to support its members, in the process investing in schemes which make the West End a more attractive place for visitors and benefitting the entire area in many ways.
The area covered by the Alliance is home to 39 West End theatres, all of which have suffered greatly during the Covid disruption. In a concrete show of support for theatre, and the wider cultural offer, HoLBA rapidly commissioned Arup to produce analysis of the economic value of the arts and culture sector to the West End and the UK economy as a whole, along with several projections as to the damage caused and scenarios for recovery together with their projected long-term impacts. The results of that study were a major campaigning tool for the allocation of the Cultural Recovery Fund. You can find my earlier items about this initiative here and here. And you can find the fascinating Arup report here.
The plan is helpfully grouped around themes of Shape, Promote, Manage, Advocate and Support. The standout which caught my eye was the aim to create an Arts Quarter in the small backstreets around the Leicester Square area.
HoLBA said in its announcement “We are delighted to officially share our Business Plan 2022-2027, setting out our vision to build on the reputation of our area as a world-class destination over the next five years. We believe the heart of London is central to the identity of the West End, and we have been consistently championing the interests of our West End business community to drive the recovery of the area following the pandemic.
Our mission remains the same as it was when the BID was founded over two decades ago. We want to maintain London’s status as a global city, and the West End’s prominence as a leading cultural and commercial destination.”
The Business Plan is a bid for a further five years of HoLBA’s initiatives, and is dependent on a positive ballot response from its members, the result of which will be known on March 4th.
You can discover more about the work achieved and find out about planned future projects to help the West End bounce back and thrive by reading their plan which you can find here
London’s arts and culture are a major draw for visitors from around the country and around the world, and play a huge part in the interconnectedness and viability of London’s businesses.
With the decline of the City as a financial centre, post-Brexit, Amsterdam is the new London in terms of the financial world. Therefore the arts and culture assume an even more important part of the UK economy. A sector which is currently neglected to the point of criminality by our incompetent UK government.
Why do most people come to London? To shop, eat, drink and see a show.
All of these sectors are experiencing unparalleled disruption, and the support has been practically non-existent.
The Heart Of London Business Alliance issued a Call for Urgent Support for the Arts & Culture Sector in a letter co-signed by 17 of their partners.
They wrote to The Rt Hon Oliver Dowden CBE MP Secretary of State for Digital, Culture, Media & Sport, asking for urgent support for the arts and culture sector, eleven months after theatres were forced to close their doors with no expectation of reopening soon.
Their key demands were:
An extension of the Theatre Tax Relief Scheme.
A Government-backed insurance scheme for theatre and arts and cultural institutions similar to that which has been given to film and TV.
An extension of the VAT cut for arts, cultural and hospitality businesses
An extension of business rates relief until at least March 2022
Grant funding to help make cultural venues COVID-19 secure and to enable their reopening.
Commitment to the publication of a roadmap out of lockdown with clear timelines for cultural organisations to plan towards.
And ongoing support for the entire sector as they work steadily back towards normalisation of trading.
On the morning of Tuesday 29 September, the Heart of London Business Alliance (HoLBA) held an online symposium to celebrate the launch of their cultural strategy – the Cultural Heart of London, whilst simultaneously announcing the launch of a new digital channel – Art of London – which should be available later this week.
In a discussion led by Jan Dalley, Arts Editor of the Financial Times, representatives from the West End’s leading cultural institutions discussed London’s unique spirit and shared their ideas on how to protect and promote its extraordinary creative potential.
Introduced by Ros Morgan, Chief Executive of Heart of London Business Alliance, and livestreamed from the ODEON Luxe, Leicester Square, the panel included Kenny Wax, President of the Society of London Theatre, Stuart Murphy, Chief Executive of English National Opera, Axel Ruger, CEO of The Royal Academy and Sherry Dobbin, partner at FutureCity.
The debate was lively, thoughtful and insightful, as the participants shared how the Covid-19 crisis has affected their organisations and the creative methods that they are employing to continue their engagements with audiences to provide vital diversions during this time of national crisis.
HoLBA commissioned Arup to investigate the potential impact of Covid-19 on the West End in a range of different scenarios and to produce ideas and recommendations for future recovery. With a range of modelling of different scenarios, at worst with the West End suffering repeated lockdowns the area would see a “catastrophic” loss of 97% of GVA (Gross Value Added- the financial value of all goods and services produced in an area).
What was unanimously agreed was that the sector requires immediate help, in the form of support and investment. The arts and culture have always played a big part in economic national recovery and 2020 is no exception.
All of the participants agreed on the importance of restoring confidence to visiting audiences, with Axel Ruger highlighting the emotional states of both venue workers and audiences who visit. Ruger felt it would take about a year for audiences to restore their confidence levels, saying “the nervousness is not to be underestimated”. He added that it was vital for concerted action by all organisations and businesses to achieve consistency in behaviour in applying the guidelines, which would in turn boost public confidence. He reminded us that the crisis has shown us just how “essential” the culture sector is, noting the “explosion” in online uptake of cultural offerings, adding “I’d say we provided an essential service”.
Stuart Murphy rightly highlighted people’s nervousness about travelling on public transport to get to and from the West End, also citing the older demographic of the ENO’s audiences, noting that with the digital outreach they must appeal to a wider age range in order to generate younger attendees. Echoing many who think from an audience point of view, Murphy also added “Socially distanced theatre doesn’t work. People don’t want to turn up to a party that’s half empty….Socially distancing is troubling in theatres.”
Without government help, Wax said, “95% of the West End theatres will stay closed”. Big musicals are major drivers to London’s economy but they “won’t open without government backing”. He highlighted the need for a government-backed insurance scheme covering business interruption cancellation which includes COVID risk. The insurance market is currently refusing to cover for this. The government has already helped the Cinema and TV industry with just such an agreed government backed insurance scheme, so logically all it would take is for them to extend this scheme to cover the live theatre sector. Their lack of action and initiative is inexplicable.
Supporting Wax, Murphy added “We (the arts and culture sector) are world leaders – you can’t say that about much in the UK”
Wax also reminded viewers of the complex ecosystem of theatres across the country which depend on a thriving West End to receive hit shows which then tour to great financial advantage to all regions of the UK. Mentioning the almost 300,000 people who work in the theatre sector, he also highlighted in the injustice of the vast numbers of freelance workers who have “fallen through the cracks” of the government’s range of financial support schemes.
The call to directly aid freelancers – the majority of the creative world’s workers – was unanimously supported, with Axel Ruger reminding us that “the notion of creativity is predicated on freelancing and flexibility”.
Drawing attention to the many ways creatives had adapted to contribute to society during the first months of the pandemic, Murphy was rightly proud of the creative ways his organisation has engaged with communities. Whilst appreciating this, Axel Ruger cautioned against becoming “instrumentalised”, filling the gaps in social care, reminding of the need to stay connected to the artform and its expression.
Sherry Dobbin provided some useful overviews during the debate, reminding us that “we go to the creative sector when we don’t know what to do, which is an indicator of value”, and “Absence teaches us what is valuable”.
Ros Morgan concluded the event by issuing a challenge to viewers to think about how they could make a contribution to the rebirth of the West End. Whilst acknowledging that we have many challenges ahead, the publication of this new report and the opening of the new digital channel Art of London are concrete measures of the determination of London’s West End cultural leaders to find a positive way forward.
Thank you to everyone involved for a very worthwhile event.