Happy 110th Birthday to the legendary London Palladium!

The world-famous home of variety, The London Palladium, has had a long and colourful history since its opening on Boxing Day, 26th December 1910.

Always signifying the biggest stars, the finest productions and the most memorable entertainment, the theatre has had the good fortune to have some theatre greats at its helm – producer George Black who first promoted high-speed variety here in the late twenties with huge success. In the thirties he first brought the Royal Variety Shows here, as well as creating the Crazy Gang, who made audiences laugh for the next three decades. From the forties on, international stars became more and more in favour by the UK audiences and the world’s biggest starts appeared for a week or two, in between their other commitments to radio, movies or TV. In the fifties, Val Parnell was at the helm for Sunday Night at the London Palladium, TV’s legendary variety show which aired on the theatre’s one day off from its regular show commitments, drawing huge viewing figures for the new commercial TV network and cementing the theatre’s international status as the home of variety. Val’s son Jack Parnell conducted the Palladium orchestra for many years of the show and was a very in-demand conductor for TV and stage.

Also legendary at the Palladium were the pantomimes- always lavish, with big sets, gorgeous costumes, top talent and guaranteed full houses from opening night to closing night. Back in the day, panto season could last as long as from Boxing Day to Easter!

But what of the fabulous building itself? It was designed by the legendary Frank Matcham with his signature long, low balconies which hugged the stage and gave a genuine feeling of intimacy, despite the theatre being one of London’s largest – currently seating just under 2300. What also helped was Matcham’s style of construction which did away with the need for supporting pillars which gave unobstructed views from all three levels- Stalls, Dress Circle and Upper Circle.

Built on the site of a previous circus and wine cellars, the new theatre was an instant hit with performers and audiences alike.

For those of you interested to know what the place looked like upon opening, here is a report from THE ERA newspaper from 24th December 1910, two days before opening.

‘Brilliant in white and gold, with seating in warm red, the house sounds the last word in luxury and appointment, and the magnificent sweep of the dress circle presents a remarkable appearance from the stage.

In the great Palm Court at the back of the stalls, one thousand persons can be comfortably served with tea. This is a very striking feature of the Palladium and the Palm Court is of all Norwegian Rose granite which, especially, looks extremely attractive.

The decorations are very beautiful, Rose du Barri hangings adorn the boxes, and upholstery of the same colour has been employed in the stalls, while the orchestra is enclosed by a marble balustrade, Generally speaking, the colour scheme of the walls is pink, white and gold, with coloured marbles, and certainly there is not a dull note anywhere.

The walls of the main vestibule are painted silver. Perhaps the most unique feature is the box to box telephone that has been installed. It will therefore be possible for the occupants of one box, recognising friends in another box, to enter into conversation with them.’

Topping the bill at the Palladium was seen as the apex of the entertainment world for decades, and rightly so. The Palladium always stood for the best and that’s what audiences understood- and appreciated.

Some Palladium seasons of the stars have become legendary – from Danny Kaye’s several appearances in the late 40s and early 50s, to Judy Garland’s unforgettable seasons at a place she felt so much at home (there is a bust of Judy to remind us of the superlative talent that has graced that extraordinary stage).

After World War Two the theatre changed ownership to Moss Empires, where it stayed until the merger with Stoll to become Stoll Moss Theatres. As a Stoll Moss manager in the 1980s I was privileged to be part of the management team at the Palladium from time to time. My favourite time there was during the year-long run of Allan Carr’s flamboyant and fabulous LA CAGE AUX FOLLES starring George Hearn and Denis Quilley. It was a gloriously risque farce, but its Jerry Herman music made its charms accessible to the widest audience- and showed off its heart of gold at its centre. There was some tension with such a daring show being at the home of family entertainment, and perhaps the theatre’s huge capacity along with the AIDS crisis then unfolding so mercilessly, all contributed to the show not running for many more years. There was definitely a tension between the show and the theatre which made it susceptible to variances in public perceptions. However, a year at the Palladium is pretty amazing going!

During my time at Stoll Moss, the General Manager was a wonderful man called John Avery who had steered the Palladium through the sixties and seventies. It was very much his home, and everyone spoke very affectionately about him – rightly so, for although being fastidious for details, he was a very kind man who loved theatre and theatre people and the audiences who came. I never met anyone who had less than a kind word for John

One thing I must mention about the Palladium -which has now gone -was the enormous ticket office, which sat as a separate unit to the left of the theatre’s facade as you stand outside. It was absolutely vast! With huge wooden carousels of books of printed tickets (all this is pre-computers of course), banks of desk and telephones, it felt as large as a football field, with many windows open for different types of booking – same day, advance and special concerts, reflecting the incredible busy-ness of this incredible building.

I felt very lucky to have been part of the management at this iconic building, and for all the people that I met, including impresario Harold Fielding, showman supreme Robert Nesbit and many others – all of whom were unfailingly kind, modest and generous. Fielding’s glorious SINGIN’ IN THE RAIN with Tommy Steele ran at the Palladium for five straight years in the early 1980s, a glamorous (and ambitious) scene-for-scene rerun of the classic movie which took audiences’ breath away – and made a heck of a lot of money in the process!

For anyone interested in finding out more about this jewel in the crown of variety, in my opinion the best book you can get is The London Palladium – The Story of the Theatre and its Stars by Chris Woodward, which you can find on Amazon here

I’m raising a glass to you and thanking you for the memories, Palladium!


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